With the international giants divesting the general lighting business, China's output value will continue to increase, and the global market share is expected to reach 61% in 2020. The High-tech Research Institute LED Research Institute (GGII) predicts that by 2020, China's LED lighting output value will reach 445 billion yuan, an increase of 14.1%.
It is worth noting that LED general lighting has been relatively mature, and the market growth has encountered bottlenecks. In order to maintain the sustainable development of enterprises, many lighting companies have entered the other sectors (such as the electrical industry) to seek diversified development. Many companies have also focused on high-margin market segments such as automotive lighting, smart lighting and plant lighting. .
GGII believes that the market for LED lighting and LED intelligent lighting in the growth period is good, and the market space is huge in the future. Relatively speaking, the threshold of automotive lighting technology is higher, and the automobile industry chain is relatively closed. It is not easy for lighting companies to cut through. Therefore, smart lighting is more "tempting" for many lighting companies.
At this year's Hong Kong Spring Lighting Fair, the wisdom of lighting is slightly different in the "flat". Internet of Things solutions such as graffiti intelligence, wit cloud, and crystal software have entered the market and shared the market dividends released by smart lighting. This also confirms the broad market space of smart lighting from the side.
According to GGII statistics, the size of China's smart lighting market reached 38.7 billion yuan in 2018, a year-on-year increase of 46.6%. GGII expects that China's smart lighting market will reach 83 billion yuan in 2020, and it will have good growth in the future.
First of all, for the indoor smart lighting market, smart lighting, which has always been less concerned, has suddenly become hot in recent years. At the end of November 2018, the home improvement new love space announced a deep cooperation with Xiaomi IOT, jointly launched a whole house intelligent lighting package including small love speakers, wall switches, wireless switches, human sensors, Xiaomi Xiao love alarm clock, multi-function gateway six products On the same day, IKEA also announced that it will launch an intelligent lighting solution with Xiaomi, and the lighting products compatible with Xiaomi will be launched in December.
Many people in the industry believe that love space and IKEA participate in the war, one from the intelligent control system, an open smart lighting port, the two from different angles to compete for intelligent lighting entrance, or will promote intelligent lighting quickly landing.
Not only that, last year, Huawei’s brand focused on smart home products--"Huawei Zhixuan" joined hands with Op Lighting and Shanghai Sansi to launch new smart lighting products. This is the specific landing of Huawei's strategic deployment of smart home ecosystem. Huawei's intelligent lighting series officially landed on the domestic market on August 28 last year. With its high cost performance, simple atmospheric appearance, consistent experience, and ultimate performance, it has become a strong new product for domestic smart home products, and sales are very hot.
The smart home industry is getting more and more lively. As everyone knows, Xiaomi is a company that lays out smart homes earlier. With Huawei releasing Huawei's smart selection brand, it is feared that the smart home industry will face another reshuffle.
Of course, the lighting industry is one of the entry points for the smart home industry. In addition to platform companies, many lighting companies are also actively deploying.
"Opp is committed to creating a smart home ecosystem with intelligent lighting as its core, and realizes a multi-entry, multi-scene lighting control system based on different needs, providing users with a convenient lighting environment control experience and improving the energy conservation and environmental protection of the application environment. "Ou Pu Lighting founder and president Ma Xiuhui said.
As a new business of the company, in the map of the smart home products of Opus, there are not only the main business products of desk lamps, lamp lighting, voice and sound lights, gateways, switch panels, etc., but also human body sensors, curtains, door and window sensors, smoke alarms. Other terminals such as devices, door locks, and cameras.
As a domestic old-fashion lighting enterprise, Foshan Lighting has increased its R&D investment and accelerated the research and development of new areas such as intelligent lighting, smart electricians and smart lights in the face of upgrading consumer demand and industry development.
In 2018, Foshan Lighting has upgraded its intelligent product line, perfected product categories, developed intelligent products supporting mainstream protocols such as wifi/Bluetooth/Zigbee for different channels and different usage scenarios, and actively launched mainstream platforms at home and abroad. Cooperation, realized the interface with the foreign Amazon, Echo, Googleassistant, Homekit platform, and the intelligent speakers and apps of Alibaba, Tencent, Evergrande Real Estate, Lenovo Siot and other platforms, completed the intelligent control system "Fo Zhao e home" app The development has transformed from smart items to smart solutions.
Intelligent lighting is composed of many different types and different forms of lamps and light sources. According to the use scene, the lighting is uniformly configured according to the use of the scene, and based on the design of the single product, it is difficult to achieve intelligent lighting configuration. In order to meet the overall needs of customers and pursue higher value-added products, more and more enterprises will change from single smart products to overall solutions in the future.
In addition, the wisdom of outdoor lighting has broadened the market space for smart lighting. The "Government Work Report" of 2019 proposed that the new urbanization should reflect the human core and improve the level of flexible governance and refined services. As a carrier to promote the simultaneous development of informatization and urbanization, the construction of new smart cities is concerned by all parties.
As an important carrier of smart cities, smart street lamps connect the street lights in the city and realize the remote centralized control and management of street lamps through the Internet of Things.
For the wisdom of outdoor lighting, including Shanghai Sansi, Fangda Zhikong, Liyang Optoelectronics, Zhongke Zhilian and other manufacturers have expressed optimism. Wang Yinghua, president of Shanghai Sansi, believes that the intelligent management of the city and “one shot and more energy” are inevitable trends. Therefore, the promotion and popularization of smart street lamps must be the focus of attention of the society and the industry in the next few years. process.
Fang Da’s allegation that Chairman Song Hongwei told Gaogong LED that multi-pole integration is one of the smart expressions of street lamps. The rise of the Internet of Things has made the entire streetlight industry no longer confined to traditional road lighting functions. It has developed a new concept of smart street lights, which supports intelligent street lights, video surveillance, electronic information screens, public WiFi, emergency calls and other functions. .
With the advancement of smart city construction across the country, the smart streetlight industry has ushered in unprecedented opportunities for development. At this year's Hong Kong Spring Lighting Fair, Fangda Zhikong, Shunzhou Intelligence and other manufacturers competed on the same stage. According to Song Hongwei, Fangda Zhizhi brought smart lighting and even smart cities to all parts of the country, Southeast Asia, Europe and the United States, the Middle East, Australia and other countries, and together with the United States, Australia, Saudi Arabia and other places to build an international scientific and technological cooperation platform to promote Belt and Road Smart City Construction.
It can be seen that the intelligent door of lighting has been opened both indoors and outdoors. In the current fierce competition in the field of traditional lighting, smart lighting is the next high ground for lighting companies.